Actualité de la filière viande
Mieux produire et mieux manger
20 juillet 2017
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De plus en plus d’enseignes ont décidé de retirer de leurs rayons la viande de catégorie P1.
Issue d’animaux mal conformés et peu engraissés, la P1 représente aujourd’hui 5% de la viande mise sur le marché en France.
Cet engagement fort pour le soutien à la filière bovine a été mis en place dans le but de développer davantage la commercialisation de viande plus qualitative.
En effet, l’objectif est de créer une nouvelle segmentation identifiée par les consommateurs, avec une dimension plus locale.
ActiMeat s'engage également auprès des industriels afin de valoriser la qualité de la viande bovine, dans l'offre des produits élaborés.
N’hésitez pas à nous contacter pour en savoir plus.
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ActiMeat sélectionne, formule et transforme des viandes crues, cuites et élaborées pour répondre aux besoins des industriels de l'agro alimentaire.
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